Personas and Industries

Create buyer personas and industry profiles so the AI generates scripts tailored to each prospect.

Personas and industries help the AI write scripts that speak to each prospect's specific situation. Instead of generic messaging, your reps deliver videos that reference the right pain points, use the right proof points, and strike the right tone.

Personas

A persona represents a buyer role you sell to. When the extension detects a prospect's job title, the AI maps it to the closest persona and tailors the script accordingly.

What goes into a persona

Each persona has these fields:

  • Persona Name -- A short label for this buyer role. Examples: "VP of Sales", "Head of RevOps", "Founder/CEO".
  • Title Keywords -- Job title fragments the AI uses to match prospects to this persona. For a "VP of Sales" persona, you might add: "VP Sales", "Vice President Sales", "Head of Sales", "Sales Leader". The more keywords you add, the better the matching.
  • Pain Points -- The problems this buyer cares about. Example: "My reps aren't sending enough personalized outreach" or "Reply rates on cold email keep dropping."
  • Messaging Angles -- How you want the script to frame your product for this buyer. Example: "Frame around rep productivity and message consistency." You can add up to 3 angles.
  • Proof Points (optional) -- Stats, customer stories, or results that resonate with this role. Example: "Teams using Vidgram send 4x more personalized videos."
  • Tone Override (optional) -- If this persona needs a different tone than your company default. Options are Professional, Conversational, or Direct. Leave this blank to use the company default.
  • Status -- Set to Active to include this persona in script generation, or Draft to keep it hidden while you refine it.

[SCREENSHOT: The persona form showing all fields filled in for a "VP of Sales" persona]

Creating a persona

  1. Open Messaging in the sidebar, then click Personas.
  2. Click the + button in the top right.
  3. Fill in the persona name and fields.
  4. Set the status to Active when you're ready for the AI to use it.
  5. Click Add.

How many personas do you need?

Start with 2-3 that represent your most common buyers. You can always add more later. On the free plan, you're limited to a set number of personas. Upgrade to Pro or Team for more.

Editing and managing personas

Click any persona in the list to expand it and edit its fields. Changes save when you click Update. To temporarily disable a persona without deleting it, switch its status to Draft.

Industries

Industries let you add messaging angles specific to a prospect's vertical. When the AI detects that a prospect works in one of your target industries, it weaves in industry-specific language.

What goes into an industry

Each industry has these fields:

  • Industry Name -- The vertical label. Examples: "SaaS", "Fintech", "Healthcare".
  • Use Cases -- How your product applies in this industry. Example: "Automate outbound prospecting at scale" or "Replace generic nurture emails with personalized video."
  • Proof Points (optional) -- Industry-specific results. Example: "3x reply rate for SaaS companies."
  • Common Objections (optional) -- Objections the AI should be prepared to address. Example: "We already use Loom for video."
  • Status -- Active or Draft, same as personas.

[SCREENSHOT: The industry form showing fields for a "SaaS" industry]

Creating an industry

  1. Open Messaging in the sidebar, then click Industries.
  2. Click the + button.
  3. Fill in the industry name and at least one use case.
  4. Set status to Active and click Add.

How personas and industries work together

When the AI generates a script, it:

  1. Reads the prospect's job title and matches it to the closest persona (using title keywords).
  2. Detects the prospect's company industry and matches it to an industry profile (if one exists).
  3. Combines your company overview, the matched persona's pain points and angles, and the matched industry's use cases into a single script.

This means a script for a "VP of Sales at a SaaS company" will be different from a script for a "VP of Sales at a Healthcare company" -- even though they share the same persona.

Tips

  • Keep pain points specific. "Revenue is down" is too vague. "Reps are spending 3 hours a day on generic cold emails that get 2% reply rates" gives the AI something concrete to work with.
  • Update proof points regularly. As you close more deals and gather results, add fresh proof points. Stale stats lose credibility.
  • Use the Preview tool (covered in the next article) to test how your personas and industries affect script output before sending real videos.

Still stuck? Email us at support@vidgram.ai and we'll get back to you within one business day.